Match Supply and Demand

Think about the retail sector in the US. Wal-Mart came out of nowhere in the 1960s, and its revenues this past year were $300 billion. In contrast, many other retailers have had serious problems with their competitors. How has Wal-Mart done so well? A big part of their success has been the strength of their logistics in their supply chain management. Their ability to match supply to demand is better than anyone else’s.